Top 10 Multi-touch Attribution Tools: Features, Pros, Cons & Comparison
Introduction Multi-touch Attribution (MTA) Tools are advanced marketing analytics platforms that assign value to every interaction a customer has with…
Tag: #MarketingAnalytics
Top 10 Media Mix Modeling Tools: Features, Pros, Cons & Comparison
Introduction Media Mix Modeling (MMM) is a top-down statistical analysis method used to estimate the impact of various marketing tactics…
Top 10 Brand Tracking Tools: Features, Pros, Cons & Comparison
Introduction Brand tracking tools are specialized software platforms designed to monitor the health of a brand over time.2 Unlike a…